October 21, 11
Rowenta Beauty Introduces the Versa Style Professional Straightening and Styling Iron
The ultimate master tool that simplifies how you create curls, waves, crimps and ringlets, while also producing smooth, silky straight hair.
AS A CURLING IRON
Curling with the Versa Style works like curling a ribbon. Rather than curling from the bottom up, you start at the root, like a stylist would and work downwards.
Step 1: Catch the hair at the root.
Step 2: Turn the iron by 180°.
Step 3: Slowly guide the product down.
Step 4: Enjoy your perfect curl!
The rounded handle, sharp lateral edges, and rubber outer coating work together to form the patented Pro Curling System. The sharp lateral edges allow you to achieve the ribbon curling effect, while the rubber coating grips and smoothes hair at once.
AS A FLAT IRON
Premium Ceramic Titanium Tourmaline plates give hair a super smooth finish, while floating plates allow for even pressure distribution. Rounded edges allow the iron to get closer to the root allowing for better lift and volume when desired, and the uber quick 30 second heat up time means it’s ready when you are.
*Professional Ceramic Titanium Tourmaline coating
*Pro Curling System
*Instant heating and digital temperature setting
*Lock system and pouch for easy storage
PRICE & AVAILABILITY:
Available in stores now for $229
I hope you have a happi day! And, don’t forget to Wake.up & Make.up!