May 21, 12
NEW DIAMAX WITH HTX THICKENING TREATMENT FROM NIOXIN
WHAT IT DOES:
Intensive leave-in treatment that increases the thickness of each existing hair strand by up to 4.5 per cent after one use and strengthens hair resilience against breakage. It works on the outside of hair from the every first use, providing immediate cosmetic benefits that enhance hair’s appearance. DiaMax also penetrates into the hair, and makes it manageable and full, without making hair sticky.
HOW IT WORKS:
Powerful new HTX technology (a new thickening Xtrafusion treatment) was developed by P&G Beauty Scientists from around the world by combining a ‘skin care inspired approach for hair’ with advanced research findings. DiaMax is the first product to bring HTX technology to men and women to help them achieve thicker looking hair.
INGREDIENTS:
Unique combination of four ingredients with notable benefits in skin care that together help provide an increase in hair diameter.
1. Caffeine is recognized for improving skin hydration, which in certain products results in a thicker, healthier stratum corneum.
2. Panthenol is also known to improve skin hydration and its ability to penetrate right to the cortex of hair – which in certain products results in multiple benefits including strengthening and moisturization.
3. Niacinamide has been mainly used in skin care to improve moisture barrier function, skin texture and skin tone.
4. Dimethicone is a protective polymer used in both skin and hair care.
PRICE & AVAILABILITY:
Available at salons nationwide for an average retail price of $59.99
FOR MORE INFORMATION:
Visit www.nioxin.com
I hope you have a happi day! And, don’t forget to Wake.up & Make.up!




