November 11, 10
The Joe Fresh Style brand has partnered with Mattel to create a limited‐edition collection of Barbie branded sleepwear and intimates for women and girls.
Barbie Loves Joe Fresh apparel is in stores now – and will be widely available at Loblaw banner
store locations across Canada where Joe Fresh Style apparel is available.
“We could not have found a better partner to collaborate with than Mattel and Barbie,” says Joe
Mimran of Joseph Mimran & Associates, Creative Director, Apparel, Home and Entertainment for
Loblaw Companies Limited. “We are excited to bring these stylish and affordable fashions featuring an
important icon, Barbie, to our Joe Fresh customers.”
The limited‐edition collection is comprised of items for women and girls including: sleepwear sets and
separates as well as boyfriend‐style underwear, all priced from $6 to $14. The collection also features a
Barbie Loves Joe Fresh tote bag for $2. The colour palette combines light and dark pinks with white and
black, and the designs feature cute animal graphics, argyle patterns, Barbie’s silhouette and the Barbie
logo.
“Barbie’s head‐turning style has made her a fashion icon and the most popular doll in the world. The
Barbie Loves Joe Fresh line celebrates the playful spirit of Barbie and the versatile style and comfort of
Joe Fresh apparel,” says Samantha Taylor, Senior Manager, Licensing, Mattel. “We’re so excited to
partner with the Joe Fresh Style brand and encourage Barbie girls everywhere to dream big, continue to
explore a world without limits, and do it all with great style.”
Take a Look:
Click Here for more information.
And, don’t forget to Wake.up & Make.up!
