January 30, 12
Rogers Media and L’Oréal Canada are partnering on a nationwide search to discover Canada’s most talented hair and makeup artists in the new original six-part digital series Canada’s Best Beauty Talent. In each webisode, 12 of Canada’s aspiring hair and beauty experts will showcase their skills and compete for beauty talent recognition, prestige, and the ultimate in beauty stardom.
Filming begins in March, and the six-part digital series will premiere online in April 2012.
“We’re extremely excited to be part of this unprecedented competition and look forward to helping discover Canada’s best up-and-coming beauty talent,” says Marie-Josée Lamothe, Vice-President and Chief Marketing & Corporate Communications Officer of L’Oréal Canada. “At L’Oréal Canada, we encourage individuality, talent development, risk-taking, creativity and innovation. Partnering with Rogers Media in this initiative was a natural fit for us.”
Utilizing L’Oréal Canada’s unparalleled beauty expertise, Canada’s Best Beauty Talent showcases the country’s up-and-coming beauty experts as they vie for the title in a series of unique and innovative challenges, featuring some of the top names and products in entertainment and beauty. Bringing together leading Rogers Media entertainment and lifestyle brands – Citytv, FLARE, HELLO! Canada, LOULOU and Chatelaine – and L’Oréal Canada’s top beauty brands, including L’Oréal Paris, each episode will see promising hair and makeup artists teamed up to create a specific look, corresponding with the theme of each week’s challenge. Twists, turns and drama unfold as the contestants compete to impress the panel of judges in hopes of being named Canada’s Best Beauty Talent.
The grand prize winner of Canada’s Best Beauty Talent will receive the esteemed new title and a once-in-a-lifetime trip to Paris to experience the prestigious world of L’Oréal. The lucky hair or makeup artist will receive a customized agenda tailored to his or her area of expertise and will tour the L’Oreal head offices,meet the experts, explore the affiliated flagship stores and salons, and more! Secondary to the grand prize, each top hair and makeup artist will be featured in FLARE, HELLO! Canada and LOULOU – whose editors will also review their portfolios, attend the Toronto International Film Festival with L’Oréal Paris, and create a beauty blog with Chatelaine.com.
HOW TO ENTER:
Think you have what it takes? Sign up today at: www.bestbeautytalent.com
I hope you have a happi day! And, don’t forget to Wake.up & Make.up!