Shop Beauty at Murale.ca
May 3, 12
Shoppers Drug Mart recently unveiled the latest innovation in online shopping last month with the launch of murale.ca, the website for the Company’s luxury beauty destination, Murale™. The launch of the transactional site will allow customers across Canada to shop the unprecedented assortment of luxury, dermatological, fragrance and niche brands from around the world, available at Murale.
“We are thrilled to offer Canadians, coast-to-coast, access to the finest beauty brands at Murale through our e-commerce site,” says Carol Wheatley, Director, Murale. “Now everyone can experience the wonders of Murale and choose from thousands of the best beauty, skin care and fragrance products from the comfort of their own home.”
Canadians across the country will be able to select items from the most coveted cosmetic, dermatological, fragrance and niche brands from around the world. Top beauty brands Darphin, Nars, Estée Lauder, Benefit, Smashbox, Stila, Clarins and Shiseido, among others will be complemented by a unique niche offering including Deborah Lippmann Nail Polish, Rodial, Stemulation, Patyka Paris, Juice Beauty, DDF and Skyn Iceland.
Customers can also earn Shoppers Optimum® points with any purchase online and all products purchased will be delivered to the buyer’s doorstep via standard delivery, priority courier or expedited courier.
“I recently visited Murale.ca to get some of my favourite L’Occitane Verbena Hand Wash (shown below) ($18.50) – smells so good, you have to try it! PRO – The shopping cart/checkout was super easy to use – and I love how they offer free product samples at checkout + Shoppers Optimum points! :) CON – Some lines, like Bobbi Brown – weren’t available to purchase online – only in-store (tear).”
For more information visit: www.murale.ca
I hope you have a happi day! And, don’t forget to Wake.up & Make.up!
OPI Launches Limited Edition Minnie Mouse-Inspired Nail Lacquers
May 3, 12
OPI launches Vintage Minnie Mouse, including four limited edition nail lacquers, for summer. Created in honor of Disney’s beloved character, the colors encapsulate Minnie Mouse’s irresistible charm in playful, pretty shades of pink and red.
“OPI is so excited to collaborate with Disney and draw inspiration from one of the world’s most popular characters,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “This collection brings together the expertise of OPI and the iconic style of Minnie Mouse to inspire the distinct palette of vibrant, feminine shades for summer Nails will pop against summer skin in these classic, saturated hues – holding their own alongside the bold prints of the season.”
The line features a pink crème lacquer, one frosted red shade, a shimmery fuchsia, and a heart glitter confetti:
Nothin’ Mousie ‘bout It
Don’t squeak it – SHOUT IT! This confetti light pink is tops!
I’m All Ears
Tell me how much you love this magenta shimmer.
If You Moust You Moust
You gotta pink what you gotta pink.
The Color of Minnie
You had this little mouse at “red.”
This limited edition promotion will be available beginning June 2012 at professional salons and Spas for $9.95 CAN suggested retail for each Nail Lacquer.
For more information, visit: www.opi.com.
I hope you have a happi day! And, don’t forget to Wake.up & Make.up!
Real or Re-Touched? Dove Makes Us Question The Images We See
May 2, 12
Dove, recently launched a creative campaign to spark a conversation around how extreme re-touching of beauty images can go unnoticed and can distort a woman’s perception of beauty – especially young girls. This print and interactive campaign continues the work of the Dove Campaign for Real Beauty launched in 2004, which first highlighted the issue of digital alteration of beauty images through its Evolution of Beauty video; if you haven’t seen it – it’s a definite must-watch.
Take a look at the image below; is it Real or Re-touched?
Now, look at the image when it’s turned right side up:
Crazy isn’t it? How, at first glance a clearly manipulated image can appear perfectly normal. No wonder so many women and young girls are unhappy with how they look.
The copy (above – top right) reads: Does retouching distort your perception of beauty?
What do you think? Have you ever been influenced by an image or representation of beauty in an advertisement or the media? Do you feel differently about the way you look when you see beauty images?
Despite increased attention being paid to the use of retouching in beauty photos, its effects are still being felt. The Real Truth About Beauty Research conducted by Dove found that only 9% of Canadian girls (10-17) and only 3% of women are comfortable calling themselves beautiful. Would you call yourself beautiful?
“Dove believes that every woman should have a positive relationship with beauty. That is why we have made the commitment not to distort any of our images to create an unrealistic or unattainable view of beauty” says Sharon MacLeod Dove V.P. of Marketing. “Dove only casts real women in its advertising campaigns. We believe our images continue to demonstrate that real beauty comes in many shapes, sizes, colours and ages.”
Women and young girls are encouraged to explore the resources at www.Dove.ca, including an interactive tutorial that helps mothers, mentors and educators engage girls in a fun exploration and discussion about beauty images. (dove.ca/harbingerideas.com)
For more information – visit: www.facebook.com/dove
I hope you have a happi day! And, don’t forget to Wake.up & Make.up!
Fresh, Radiant Skin With Bio Oil
May 1, 12
The trend towards fresh, radiant skin this summer is good news for women of all ages; whether in your 20s, 30s, 40s or 50s, you can achieve this look and get a gorgeous glow in just 5 easy steps! I recently teamed up with Bio-Oil to provide some tips on how to do just that!
Here’s how you can maintain gorgeous, glowing skin this summer:
#1: Exfoliate: In a bowl, combine honey and sugar and mix well until you get a nice paste. Then, gently massage the mixture on the face in a circular motion for about 10 seconds. Rinse off with warm water and a face cloth.
#2: Moisturize: Warm a dime-sized amount of Bio-Oil in the palm of your hands and gently press and pat into the skin. Bio-Oil can be used all over the face – including the eye area – and leaves the skin feeling super soft, but not greasy. This is a great way to prep the skin for smooth makeup application.
#3: Foundation: Less is more. Apply a light amount of foundation (or tinted moisturizer) where needed to even out the skin tone and get rid of any redness. Blend with a sponge until smooth and flawless.
#4: Blush: Use a cream blush to add a soft pop of colour. Try GOSH Natural Touch Cream Blusher ($17) in Lusty Pink. The smooth, weightless formula of this blush helps the colour blend easily into the skin. Apply with clean fingertips or a foundation brush, like the Quo Professional Dual Sided Foundation Brush ($45) to the apples of the cheeks; blend in a circular motion until the colour melts into the skin.
#5: Soft Lips: Apply a hint of gloss in pink, peach or coral to complement a glowing complexion. Try Quo Lip Temptation Gloss ($12), part of the new Quo Cosmetics 2012 summer collection. This is the perfect lip gloss for comfortable, long-wearing colour and is available in 15 tempting shades. Its sleek and chic packaging means it will travel well in any purse or clutch this summer.
From Day to Night – Statement Lips: Kick up your look for the evening with bold, vibrant lips. For intense pigment and long-lasting lip colour, try GOSH Velvet Touch Lipstick ($14) in the newest shades 151 Lady Luck and 154 Burgundy. Bright lipstick colours are extremely unforgiving and will not look their best if applied on dry chapped lips, so prep your lips prior to lipstick application with a small amount of Bio-Oil. Apply all over (with your finger or a cotton swab) till soft and smooth.
I hope you have a happi day! And, don’t forget to Wake.up & Make.up!